Club Shops By Willies

Looking for customised teamwear that’s easy to manage and gives your members the freedom to order what they want, when they want?

At Willies, we provide a complete in-house customisation service for all types of teamwear, Including professional printing and embroidery—no hobby machines, only industrial-grade quality.

Let Willies host your very own Club Shop—completely free of charge—and take the hassle out of teamwear while keeping your club looking sharp.

From T-Shirts to Hoodies, Caps to Beanies, every shop is tailored to your club’s colours, branding, and preferred product range.

Why Choose Willies Club Shops?

✅ Effortless Ordering – No paperwork, no chasing payments. Just share your shop link and let your members order direct.

✅ Huge Product Range – Thousands of garments available, from great value non brand options to top brands you trust like Bauer, CCM, Warrior & more.

✅ Fully Customised Gear – Professional print & embroidery, all done in-house for premium results.

✅ Fast Delivery – Direct to your door.

Want a shop for your team? We’ll manage setup, product selection, and fulfilment. Perfect for ice hockey, inline hockey, figure skating, and more.

Set Up Your FREE Club Shop Today

  • International School of Skating

    We’re proud to stock the International School of Skating (ISS) branded merchandise for Coventry and Milton Keynes! Choose from personalised hoodies, softshell jackets or t-shirts.

    If you need new ISS merch for getting to and from the rink, or to keep you warm and comfortable during your training sessions, you can pick up all the clothing you need online or in-store from Willies.

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  • Coventry Blaze Academy

    Built for pride, performance, and progression. Every piece of Academy kit—from jerseys to warm-ups—represents the next generation of hockey in Coventry, Warwickshire, and the West Midlands.

    Designed for comfort and durability on and off the ice, this gear unites players, families, and fans under one banner: Blaze development, Blaze identity, Blaze future.

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