The Willies Price Match Promise

We work hard to offer competitive prices every day, but if you've found the same product at a lower advertised price before you buy, get in touch with our team.

Where possible, we'll match the price so you can enjoy the benefits of shopping with Willies without paying more.

Request a Price Match

HOW OUR PRICE MATCH WORKS

  • Get in Touch

    Contact our team before placing your order.

  • Share the Link

    Send us a link to the competitor's product page.

  • We'll Check

    We'll review the product, price and eligibility.

  • Price Match

    If eligible, we'll do our best to match the price.

  • Quick & Simple. Our team aims to review requests promptly, so you can shop with confidence.

  • Does Your Product Qualify for a Price Match?

    Before requesting a price match, check the criteria below to see whether your product and the competitor's offer are eligible.

  • What Qualifies?

    • Identical products – Same brand, model, colour, size and specification.
    • In-stock items – Available from both Willies and the competitor.
    • UK retailers – Must be a UK-based authorised retailer.
    • Ready to purchase – Available for immediate purchase.
    • Verified pricing – Publicly advertised prices that can be independently verified.

  • What Doesn't Qualify?

    • Marketplace sellers – Amazon Marketplace, eBay and Etsy.
    • Clearance & discounted stock – Clearance, end-of-line and ex-display products.
    • Special promotions – Flash sales, limited-time offers and voucher codes.
    • Exclusive pricing – Member-only, student, team and trade discounts.
    • Bundles & pricing errors – Bundle offers and incorrectly advertised prices.

    We reserve the right to refuse requests where pricing cannot be independently verified.

  • Ready to Request a Price Match?

    Found the same product cheaper elsewhere? Send us the details and our team will review your request.

    REQUEST A PRICE MATCH

PRICE MATCHING FAQs

Do you price match after I've purchased?

No. Price match requests must be made before an order is placed.

Can I request a price match online?

Yes. Simply contact our team with a link to the competitor's product before completing your purchase.

Do you match marketplace sellers?

No. We only consider prices from authorised retailers selling products directly themselves.

Will you always match a competitor's price?

We will review every request individually and do our best to match genuine competitor pricing wherever possible.

How long does a price match request take?

Our team aims to review requests as quickly as possible. We'll contact you by email once we've checked the product and competitor pricing.

How do I purchase at the matched price?

If your request is approved, our team will explain how to complete your purchase at the agreed price. Please wait for confirmation before placing your order.