Our Events

- Events at Willies -

At Willies, we have a genuine passion for hosting exciting events! These occasions provide a unique opportunity to unite our wonderful customers with the vibrant communities of Hockey, Figure, and Inline enthusiasts. By bringing everyone together in a single location, we create a hub of shared interests and experiences.

Our events serve as a platform to proudly present our extensive collection of products, carefully curated from the most beloved brands, including Bauer, CCM, Edea, Jackson, and many more. This impressive array stands as a testament to our commitment to offering only the best to our valued customers.

These events are more than just gatherings; they embody our gratitude towards our loyal customers. We express our appreciation by extending exclusive discounts, enticing offers, and engaging promotions. As part of the festivities, we infuse an element of joy with exciting games and activities, ensuring that each event is a memorable experience for all.

Feel free to explore the details of our upcoming and past events below.

Upcoming Events


11th November 2023

In our stores and Online!

Figure Extravaganza


Coventry Store

Past Events

Coventry Store Launch Weekend 2023

On June 17th, 2023, the long-awaited opening weekend for Willies' brand-new superstore finally arrived. A palpable buzz filled the air, emanating from both the enthusiastic staff and eager customers. #TEAMWILLIES was brimming with excitement, eager to unveil what had been crafted behind the scenes. The day marked an unforgettable event, a culmination of efforts, and an experience that simply couldn't be missed!

Bauer Day 2022

Bauer Day 2022 was hosted at our previous Earlsdon Street store on October 1st with people making near and far travels to come see what was to offer. Exclusive discounts were available both online and instore on Bauer products to allow people to get the best deals they possibly could! Willies were also able to showcase Bauer's latest 'Game Fit' technology. Latest releases were on show along with fun and games with product raffles.

Bauer Day 2023

Bauer Day 2023 was hosted within our new Coventry store location with deals left right and center showcased along with Bauer's Game Fit Technology. Outside the building we had the impressive Bauer Game Fit Stick Scanner allowing people to find out the exact flex and style of stick they should be using to best suit their playstyle.