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“YOU DON’T HAVE TO BE CRAZY TO PLAY HOCKEY BUT IT HELPS”
Willies, as it is affectionately known, is ran by business partners and teammates Luke Wilson and Jonathan Hill who both play Ice Hockey recreationally in Coventry.
“GREAT OPPORTUNITIES COME TO THOSE WHO MAKE THE MOST OF THE SMALL ONES.”
Established in 2018, Willies is a specialist Ice Hockey, Inline Hockey and Figure Skating retailer based in Coventry, UK. We stock the full range of equipment from all leading brands.
"PRACTISE WINNING EVERYDAY"
Our number one focus is customer service. We want every customer to feel appreciated and leaving us as happy with their new purchase as we are for their custom. As the business develops we aspire to make the shop a destination for all Ice Hockey, Inline Hockey and Figure Skaters across the country.
“A TEAM ABOVE ALL. ABOVE ALL A TEAM.”
Self-proclaimed ‘Gritty Power Forward’ for a Coventry Rec Hockey Team Luke is also a Coventry Blaze Season Ticket Holder and enjoys watching live hockey at all levels. As a late starter in hockey, he is passionate about helping others discover the great sport and is currently working towards his coaching badges.
Luke is responsible for the business development and takes overall responsibility for the running of the company.
In his rare downtime Luke enjoys spending time with his wife Tania and his children, Tommy and Mila.
Tania got bitten by the Ice Hockey bug around 10 years ago when she first went to watch the Coventry Blaze. She loves the speed, physicality and intensity of the game. She has managed to introduce many of her family to the game and has been privileged to experience first hand how great hockey as a community can be in times of adversity.
Tania works in the background maintaining key data on products, accounts, pricing and operations.
Tania is a hockey mum to a 5 year old who is part of the Coventry Blaze Ice Hockey Academy and a 3 year old who has just started her ice skating journey. She loves nothing better than watching them both on the ice.
Jonathan's love for hockey stems from watching Major Junior Hockey in London, Ontario. He thoroughly enjoys both playing and watching the great game, especially showing an interest in watching goalies such as Sergei Bobrovsky, John Gibson and Semyon Varlamov.
As a goalie he has always been obsessed with the gear aspect of the game, looking at ways to improve both his own play and that of our customers.
Jonathan is responsible for the day to day running of the business and is the in-house expert on all things hockey.
Outside of work & hockey you will often find Jonathan on the golf course or spending time with his partner Emma and young boy Brayden.
Connor started playing junior hockey in 2010 and after an extended break, watching Coventry Blaze got him excited to get back into the sport. Since 2018 Connor can be found playing on left wing for the Spitfires. Connor has a passion for hockey and knows that getting the right equipment aids his and others game.
When the opportunity to become Warehouse manager at Willies came about Connor jumped at the opportunity as the role perfectly suited his organisation skills whilst working for a company he had been a valued customer at since its inception.
Connor and his team are responsible for all online orders and keeping the in store team stocked up.
When not playing or working within hockey, Connor likes to spend his time at his car garage.
Cole is a keen Ice Hockey fan with interest in hockey on all levels. He enjoys watching the Coventry Blaze and also goes to many of the games at rec level in Coventry, However Cole is one of the only ones in the business to not play Ice Hockey and let's the other crack on when it comes to the Ice.
He has a keen interest in social media and always up to date with the latest trends and activities across all platforms and this sparked his interest in Digital Marketing.
Another of Cole's big interests is football and is a huge Leicester City fan and goes regularly to watch the games live, Cole also regularly plays golf and is out the course a lot of the time.
Charlie is a competitive figure skater, attending Adult National competitions and several local competitions every year. Since learning to skate from scratch in 2018, she now can’t keep away from the rink and is working towards achieving her single Axel and double jumps.
She has a keen interest in Social Media and runs her own figure skating Instagram account, offering other skaters tips and advice, as well as tracking her own progress. Charlie is also working towards becoming a Skate Excellence coach.
Off the ice, Charlie is a student, having completed her undergraduate degree in LL.B (Hons) Law, and is working towards completion of the postgraduate course LPC & LL.M.
Janie got interested in ice hockey around 10 years ago when she went to watch Blackburn Hawks at a home game.
She loved how intense and physical the sport was and was keen to start her own path in ice hockey.
She went on to join a recreational team for a couple of years which she loved, before taking a long break due to relocation.
When Janie came back home she got straight back into the sport without hesitation and is now playing for a recreational team and the Blackburn Hawks women's team.
She has introduced lots of friends and family to the sport and been able to share the experience of how amazing the hockey community is.
Janie is a mum to her little girl Emily, and already has plans for Emily to learn ice hockey.
Helena came from a household where everyone played hockey so stepped onto the ice for the first time at 18 months old. She played hockey and figure skated from the age of 4 for the Blackburn Hawks Academy and Blackburn Blades Figure Skating Club. When she was 9 she took up speed skating at Altrincham ice arena and instantly fell in love. From there, she competed nationally and internationally, even winning a speed skating British championship title.
She now plays rec hockey for the Altrincham Aardvarx and still competes in both speed and figure skating. She hopes to study Sports Science at university.
Outside of the ice rink, Helena is a baby and pre-school swimming teacher, teaching babies up to 6 years old. She also plays the piano, enjoys taking long walks, open water swimming and running.
Beginning his Hockey journey as a goalie, Brodey spent 8 years as a goaltender playing in the Coventry Blaze Academy and at Solihull.
After an injury, Brodey decided to resume his Hockey journey as a forwards. First playing with the Coventry Centurions for a year until then progressing to NIHL 2 with the Nottingham Lions.
Brodey enjoys riding motorbikes and mountain bikes to keep himself active whilst off the ice.
Ellie started watching the Blaze when she was around 3 years old and was hockey hooked from the off.
As soon as she could begin to skate at 16 she joined the Coventry Phoenix women’s team where she quickly became a goalie.
Ellie is now a coach for the Coventry Blaze academy.
Jake started playing junior hockey at the age of 10 and started playing in the under 13s, in the in-house league.
He has been interested in ice hockey since of the age of 4 as I went to watch my first ever hockey game which was the Coventry blaze and Nottingham panthers and it was bench clearance, ever since that day I have been wanting to play ice hockey and have been watching the Coventry blaze ice hockey club.
As Jake have been working his way through the academy, he had always been watching the Coventry blaze and always tried to take different things front the senior games to Jake’s games in the academy and always looked up to Kevin Noble who used to be a defensive player.
As Jake has made it to his last season in the Coventry blaze academy he was awarded with being captain for his team in the under 18s.
Outside of ice hockey and working at Willies, Jake likes to spend time with all his family and friends.
Jacob started watching hockey back in 2017 when he was introduced to the blaze and instantly loved the game.
Jacob always looked up to number 23 Brett Robinson and 58 Kevin Noble. Since he was too old to go through the academy Jacob decided to join roller hockey for the midland mooseheads in 2019.
From there he has grown to love the sport more, playing and watching the game as much as he can.
Although Jacob is still new to the sport itself and his skills might not be as good as my fellow team mates but he still is a good team player who would rather create a good game play then be the hero and score all the goals.
Stan’s love for hockey stems back to his early years spent out in Mississauga, Canada where he started skating and cheering for the Toronto Maple Leafs. Upon returning to the UK, he began supporting the Coventry Blaze and is currently playing rec league in Coventry and represents Birmingham A at university level.
Despite only playing since late 2021, Stan stays up late most nights learning about hockey. Whether that be watching the games or training, he is eager to learn more about the game and gear and is enthusiastic to pass on the information to anyone interested.
Outside of hockey, Stan is a keen enjoyer of most sports, namely football which he also plays twice a week and is a keen supporter of Aston Villa.
Elans hockey journey begun back in 2005 when he was first introduced to the game. Even though he was hesitant at first, he quickly learned the basics and became interested in playing. Since then, he has found great success, most notably being champion in Latvian Hockey League.
After finishing high school, Elans had decided to put a hold on his hockey career and focus on building his personal portfolio. Since then he’s moved to the UK, received a Honorary Bachelor’s degree in Sport and Management area, been a part of exciting sporting events such as IIHF World Hockey Championship and UEFA Champions League Finals, but most significantly - he’s been a part of Willies team.
Ice Skate Sharpening & Repair Services Available