Willies Loyalty Scheme

Earn loyalty points with every Willies purchase to unlock money off vouchers and free shipping!

How Do I Get In On The Willies Loyalty Scheme?

It’s easy to get started with our loyalty and rewards scheme. All you need to do is click on the blue star button at the bottom of your screen and sign up for a free account so you can start accumulating your Willies points.

How Does The Loyalty Scheme Work?

Once you’ve signed up for a free account, you can start earning those Willies points! There are a few ways you can accumulate points:

  • Welcome bonus: To get you started with the Willies loyalty scheme, we’ll give you your first 30 points, just for signing up for an account. 

  • Shopping with us: Earn around one loyalty point for every £1 spent at Willies, whether you're shopping online or in-store.

  • Celebrating your birthday: You’ll earn 100 points on your birthday as a little treat from us.

  • Social media follows: We love keeping you up to date with the latest news and hottest deals on hockey gear and skating equipment — that’s why we’ll give you 30 points each when you follow us on X and Instagram, and like our Facebook page (that’s 90 points up for grabs!)

Once you’ve accumulated enough points, you can unlock rewards to use on your next purchase!

What Rewards Can I Access?

How does money off your next order, or even free shipping sound? Here’s a breakdown of the rewards you can unlock with your Willies points:

  • 100 Willies Points: £1 Coupon

  • 450 Willies Points: FREE Shipping

  • 500 Willies Points: £5 Coupon

  • 1000 Willies Points: £10 Coupon

How Do I Check My Points?

All you need to do is sign into your account using the blue star button at the bottom of your screen, where you’ll be able to see how many Willies points you’ve got already.

Once you’ve got enough points for your reward, simply select which reward you’d like to spend your points on and redeem it on your basket at checkout!