Ice Hockey Sticks

Find your next ice hockey stick at Willies, with youth, junior, intermediate and senior options we've got something for everyone.

We stock the latest from Bauer, CCM,  Warrior, True and Sherwood, with options for all ages, abilities, positions and playing styles. If you're after a lightweight composite stick or a budget friendly wooden option, then browse the UKs largest range of ice hockey sticks with multiple flexes, curves and hand options available.

Willies Player ice hockey sticks

We know that feeling you get when you find your perfect stick — when the grip, weight, length, curve, and flex for your position and play style are on point. We also understand the bond between a player and their favourite stick, and we get it when your one-piece cracks mid-shift. As hockey players and enthusiasts ourselves, we’re here to help ease your pain and keep you on top of your game.

 

Willies offers great deals on hockey player sticks and other equipment that every player needs in their kit bag on the regular, so stay informed about upcoming offers and learn about new inventory arrivals ahead of the curve by subscribing to our newsletter and connecting with us on Instagram, Twitter and Facebook.

 

We also love to talk about everything hockey on social media — let us know your take on hockey news, equipment or anything else in the sport! The Willies staff are crazy passionate about hockey, and the majority are players ourselves. We understand how vital your stick is to your game and do everything possible to give you the best prices from the most popular stick manufacturers in the business, including Bauer, CCM and Warrior.

 

Looking to take your game to the next level, but don’t want to search shop after shop for the stick that feels just right? Willies stocks an incredible range of the best sticks on the market under one roof, so we could have just what you need to take you to the next level.

PLAYER STICKS FAQS

  • How do I choose the right ice hockey stick?

    Choosing your stick comes down to your experience level, dominant hand and play style. Consider features like flex, material, curve and length — each of these affects shooting, handling and control on the ice.

    Many players prefer composite sticks for competitive play because they’re lighter with more consistent performance than wooden sticks.

  • What stick flex should I use?

    Flex refers to how much a stick bends when you shoot. Lower flex values (e.g., 40–55) are great for players who want quicker releases and stickhandling, while higher flex values are better for players with more strength and power behind their shots.

    Your ideal flex depends on your weight, shooting style and position.

    For more info on this check out our blog: Hockey Stick Flex Explained: Find Your Perfect Match

  • What stick length is right for me?

    A stick should generally reach somewhere between your chin and nose when you’re standing in skates.

    Taller players or defensemen may prefer slightly longer sticks for reach and poke checks, while players focused on handles and quick play sometimes choose shorter lengths.

  • What’s the difference between wood and composite hockey sticks?

    Wood sticks are typically more affordable — a good choice for beginners or casual play — while composite sticks use advanced materials for lighter weight, quicker releases and more consistent flex and performance.

    Most organised players opt for composite sticks as their skills develop.

  • Which brands of hockey sticks does Willies stock?

    Willies sells top brands and stick options including Bauer, CCM, TRUE, Warrior and others across different price points and performance levels.

  • What is a kick point and why does it matter?

    The kick point refers to where the stick flexes most during your shot.

    • Low kick point – Faster release and quicker shooting.
    • Mid kick point – Balanced power and control.

      Choosing the right kick point can affect shooting speed, power and accuracy.

  • How much do ice hockey sticks cost?

    Ice hockey sticks at Willies come in a range of prices, from budget-friendly options like entry sticks and wooden sticks, through to mid-range and premium composite sticks depending on brand and specifications.

    For a beginner-friendly stick you are looking at around the £75-£80, for a intermediate/mid range stick they come in at around £125-£130 and then finally for a top of the range stick, they are priced at £260-£320.

  • Where can I get expert help choosing a stick?

    You can shop sticks online or visit a Willies store, where our team of experts are available to advise you based on play style, skill level and personal preference to make sure you leave with the correct stick for you.